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Super Industry 2025

2025 and beyond – a more mature industry, or just a bigger one?

April 7, 2025

Explore insights on industry consolidation, organic growth, regulatory shifts, and retirement preparedness—all shaping the superannuation landscape in 2025 and beyond.
Retirement
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The superannuation industry is evolving at an unprecedented pace. With ongoing consolidation, shifting fund rankings, heightened regulatory oversight, and an increasing focus on retirement outcomes, what does the future hold?

Key insights

Mega-funds on the rise

Mega-funds on the rise

More funds have surpassed the $100 billion asset mark, while the number of funds with FUM under $50 billion has declined by 55% over the past five years.

This graphic displays the superannuation funds with Funds under Management over $50 billion as at 30 June 2024.

The Superannuation funds with FUM over $50 billion as at 30 June 2024 are: AustralianSuper $360bn, ART $310bn, Aware Super $183bn, UniSuper $143bn, PSS $119bn, HOSTPLUS $119bn, CFS First Choice $97bn, CBUS $95bn, Military Super Fund $95bn, MLC Super Fund $88bn, HESTA $89bn, REST $88bn, Mercer Super Trust $73bn, CSS $63.0bn, Asgard $72bn, AMP Super Fund $55bn, Wealth Personal Superannuation and Pension Fund $61bn

Figure 1. Superannuation funds with Funds under Management (FUM) over $50 billion as at 30 June 2024

Annual Fund-Level Superannuation Statistics, APRA, 2024

Industry consolidation continues

Industry consolidation continues

Large funds now control 80% of total superannuation assets, up from 63% in 2019. While mergers remain a focus, organic growth is emerging as a key driver of long-term success.

Regulatory scrutiny intensifies

Regulatory scrutiny intensifies

With at least 10 regulatory actions or fines issued in 2023-2024, governance is in the spotlight. New prudential standards – including CPS 190, CPS 230 and the new version of SPS 515 – take effect in 2025, raising compliance expectations.

Retirement readiness under pressure

Retirement readiness under pressure

2.5 million members are expected to move to the retirement phase over the next decade, yet funds continue to face challenges in tracking and measuring retirement income strategy success.

Shifting fund rankings

Shifting fund rankings

Over the next five years, some funds are projected to climb significantly based on strong organic growth, while others – particularly in the retail sector – are expected to decline.


What does this mean for the future of superannuation?

Discover the full analysis in Super Industry 2025.

Our WTW team of experts has a deep understanding of the current state of the superannuation market and are ready to help you navigate all the important issues to ensure your fund’s current and future success.

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Contacts


Senior Director, Retirement

Luke Carroll
Director, Retirement

Director, Retirement

Director, Retirement

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