1For 2008 to 2012, the breakdown of sales between buy-in and buy-out for terminated plans and buy-out for ongoing plans is not available.
2Excludes longevity insurance agreements.
3Sources of data: LIMRA, Assumption Life, BMO Financial Group, Brookfield Annuity, The Canada Life Assurance Company, Co-operators Life Insurance Company, Desjardins Financial Security, iA Financial Group, RBC Insurance and Sun Life Financial.
Many records expected in 2024 – As highlighted in our previous edition of the Market Pulse, the Canadian group annuity market is on track to set several records in 2024, including the largest total annual volume, the largest indexed annuity deal and the largest annuity deal with a single insurer. The total market volume is now expected to exceed $10 billion. Some insurers have either stopped bidding on new deals for the remainder of the year or are becoming very selective in their participation criteria.
Size matters – When it comes to group annuities, size does matter! The main driver for the high market volume in 2024 is the prevalence of jumbo transactions (i.e., $500 million+). Several such transactions have already occurred, with more expected in the fourth quarter. Historically, jumbo transactions posed challenges, but they are now becoming advantageous. Jumbo transactions are drawing increased interest from insurers, leading to a higher participation rate. Insurers are also more willing to accommodate special requests for bigger transactions (e.g., manual administrative services post-selection, which would otherwise be impractical or too costly for smaller transactions).
Pricing for CPI-linked annuities continues to improve - We continue to secure favourable pricing for CPI-linked annuities, with yields offered by insurers significantly beating those suggested by the CIA Guidance by up to 10%, depending on the indexation formula, underlying mortality profile and group size. This suggests that indexed pension plans with deficits of 10% or less on a plan termination valuation basis may be able to complete a transaction without needing additional cash injections. While two insurers currently dominate the CPI-linked indexed annuity market, other insurers are exploring solutions that would allow them to participate and further improve pricing in the future. It is important to note that indexed annuity deals bring unique challenges that should be carefully considered as part of the feasibility assessment. WTW advised on over 70% of indexed annuity volume in 2023 and more than 90% in 2024.
The future is bright for the group annuity market - Pension plans’ funded status has continued to improve throughout 2024, which is likely to prompt more plan sponsors to take steps toward reducing risks on their balance sheets. This could involve pension risk transfer activities, revisions to their investment strategies, or a combination of both, as they look to secure their strong funded positions.
Using our WTW Real-Time Annuity Tracker, we track the cost of annuities and assess the true competitiveness of quotes received from insurers by reflecting the evolution of credit spreads in real-time. Additionally, the WTW Real-Time Annuity Tracker reflects the mortality profile of specific cohorts based on socio-economic factors obtained from an analysis of the members’ data and postal codes.
Price of annuities can be looked at from two different angles – in absolute terms or in relative terms.
The WTW group annuity team has extensive expertise and experience in Canadian group annuities helping to provide the best outcomes for our clients:
#1 firm in Canada over the last 4 years in terms of volume of annuities placed. WTW is estimated to advise on almost 60% of total 2024 sales volume in Canada.
18 experienced team of specialists at the forefront of innovation.
$20B+ of liabilities transferred through group annuity purchases representing a third of total historical volume in Canada, including most $500M+ transactions.
500+ robust and comprehensive financing strategies for pension plans developed by our team.