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Enhancing financial wellbeing for employees

March 7, 2025

In today's rapidly evolving environment, employee financial well-being is increasingly recognized as a critical component of both employee satisfaction and overall organizational health.
Health and Benefits|Benessere integrato
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In today's rapidly evolving environment, the financial wellbeing of employees is increasingly recognized as a critical component of both employee satisfaction and overall organizational health. Addressing the financial concerns of employees goes beyond benefits management; it is a strategic necessity that is imperative for fostering a resilient and engaged team, significantly influencing organizational success.

The strategic importance of employee wellbeing

Prioritizing employee wellbeing, including financial aspects, is not just a nice-to-have but a strategic imperative that reduces costs and builds a more engaged workforce. The return on investment is evident in various forms, including reduced turnover rates, lower absenteeism, and higher employee morale. Moreover, as employee appreciation for wellbeing programs increases, companies see a tangible payoff from their investments in these programs.

When employees are not facing financial struggles, it enables them to thrive and avoid delaying retirement beyond the typical retirement age. Our 2024 Global Benefits Attitudes Survey highlights a concerning trend among employees in Switzerland, with over half reporting challenges across multiple areas of their wellbeing, including financial stress. This substantial figure underscores the need for employers to prioritize financial wellbeing as a key component of their strategies.

Addressing the gaps in perception and needs

A notable gap exists between employer priorities and employee needs in wellbeing programs (Figure 1). Employers are heavily focused on emotional and physical wellbeing, with 68% prioritizing mental health and 41% emphasizing physical health, reflecting rising mental health issues and widespread physical health challenges.

However, employees place a greater emphasis on financial wellbeing, ranking it higher than emotional wellbeing. This divergence likely stems from the immediate pressures employees face, such as inflation, rising healthcare costs, and housing expenses, which affect a larger portion of the workforce.

While mental health remains essential, employers must balance proactive emotional wellbeing initiatives with targeted financial support. Aligning priorities with employee needs will ensure wellbeing programs deliver meaningful impact, fostering resilience and engagement across the organization.

Employee priorities are misaligned with employee needs

The image shows a graphic illustrating the gap between company goals and employee needs.
  • learning-UVdk-strat

    68% Companies plan to prioritize emotional wellbeing

  • add-dollar-UVdk-strat-SVG

    59% Employees want more help with financial wellbeing

Figure 1: Employee priorities are misaligned with employee needs

Employees express a strong desire for support in areas such as savings growth, debt management, and financial education. These needs point to a broader requirement for comprehensive financial wellbeing programs that not only address immediate financial concerns but also provide long-term support through education and planning resources (Figure 2).

Growing savings, maximising value from benefits, and emergency funds are most important to employees

The image shows that growing savings, maximizing benefits, and building emergency funds are top priorities for employees.

Figure 2: Growing savings, maximising value from benefits, and emergency funds are most important to employees

Practical Steps for HR Professionals

  1. Align Wellbeing Programs with Employee Needs: Conduct regular surveys and feedback sessions to understand the financial concerns of your employees. Use this data to tailor your wellbeing programs to better meet these needs.
  2. Enhance Financial Education: Offer workshops, seminars, and resources that empower employees to make informed financial decisions. Cover topics such as debt management, savings strategies, and planning for financial emergencies.
  3. Promote Available Resources: Ensure that employees are aware of all the financial wellbeing resources available to them. Regular communication and easy access to these resources can significantly enhance their effectiveness.
  4. Measure and Adapt: Continuously measure the effectiveness of your financial wellbeing initiatives through tools like the Net Promoter Score and adapt your strategies based on the outcomes. This iterative process will help you fine-tune your approach to meet evolving employee needs.

By focusing on these areas, HR professionals can significantly enhance the financial wellbeing of their workforce, leading to a healthier, more productive, and more engaged team.

Contacts


Michael Dean
Senior Employee Benefits Consultant, Health & Benefits

Senior Employee Benefits Consultant, Health & Benefits

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