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Does the role of the manager need to change?

Willis Towers Watson's Hybrid Working Network Roundtable

November 2021

Thank you for joining us recently for a roundtable in our series of Hybrid Working Network discussions. Here's a summary of key insights and practical takeaways from the session, which focused on the evolving role of the manager.
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Four key takeaways

  1. The role of the manager hasn't changed, but our expectations of managers have. Fundamentally, organisations still want managers to form the essential link between leaders and the workforce. However, we are expecting more from managers, who must carry out their day jobs, build trust and empathy with their teams, and communicate organisational priorities in a fast-changing environment.
  2. The most important change we need is in managers' mindsets, not their skillsets. Managers need to think differently, find ways to connect with their team and include everyone, whatever their work pattern looks like.
  3. It's about quality, not quantity. The deeper level of dialogue we've developed in the pandemic can be more fulfilling than constant, surface-level chats. Managers should try to sustain these quality interactions as we emerge into the new normal.
  4. No-one has this nailed yet. We're living in a time of unprecedented change, and nobody has a road map. Accept that the training, solutions and support that are available today will keep evolving.

Introduction: The squeezed middle

Employees' day-to-day experiences of work have always been hugely impacted by the relationship they have with their managers and the way in which they operate.

aPoll responses to the question: With the introduction of hybrid working, has the role of the manager changed? - 64% Yes for the better, 29% Yes for the worse, 14% No but it should have, 0% No
Poll results: With the introduction of hybrid working, has the role of the manager changed?

We've seen a real increase in managers being more understanding. How do we ensure that they continue with that? Particularly when you consider some of the diversity, equity and inclusion aspects around making sure that flexible working is taken up by all genders and not just defaulting to one.”

Attendee

As we collectively negotiate new ways of working, squeezed middle managers are caught between balancing organisational priorities with employee needs. This tension is more acute than ever.

At the same time, managers feel a greater sense of responsibility for their teams than ever before. Via the medium of a screen, managers have been let into people's houses, met their families, admired their pets. This builds much stronger bonds.

Key session takeaways

The role of the manager hasn’t changed, but our expectations of managers have

Managers’ fundamental responsibilities haven’t changed. They are still organisational conduits: they must communicate priorities, values and expectations from the top down, while supporting and listening to their teams and conveying their feedback upwards.

However, much more is being expected of managers. As well as performing their usual role, managers have had to adapt to a host of changes.

Many managers have recruited people in an unfamiliar virtual setting. They have trusted people to carry out their work virtually. They’ve built trust and empathy in a virtual environment and have been supporting people who have struggled.

As organisations have made decisions throughout the pandemic, managers have been on the front line of communicating those changes to their teams and taking their feedback on board. And now that we are navigating the transition into the ‘new normal’, yet again, managers are at the coal face.

Managers have had to change their mindsets

You need to figure out how to build trust and empathy with every single member of your team. Oh, and by the way, you've got to do that and still get your day job done. It's huge.”

Attendee

Managers must be careful to evaluate people based on their output, rather than their visibility. Many will be looking after teams who will have different working patterns as we emerge from the pandemic. If, for instance, a manager is regularly in the office on the same day as Team Member A but not Team Member B, they must be careful to avoid favouring Team Member A.

Another HR attendee made the important, related point that managers should be democratic with their time and make sure that people are treated equally. It's much easier to have water cooler conversations in the office; managers should make sure they're also checking in regularly with people who are working remotely.

"It's been very well documented that when people are in a virtual or hybrid environment that the people who aren't in front of their manager as much as others won't progress as quickly", observed one HR professional. "I'm interested to see whether, as our new working environment evolves, managers will be more empathetic and open minded to people working from home, and therefore more likely to promote them, or whether it is going to be harder for people in the hybrid working environment to continue to progress."

This problem is particularly acute for new generations entering the workforce. They benefited more than any other cohort from observing, listening to conversations across desks and being able to ask questions freely and informally. Now, senior leaders may be less accessible than before. Organisations must think carefully about how to create learning opportunities in this new environment.

Successful managers will be aware of these challenges and reflecting continually on how to manage their team more effectively.

It's about quality, not quantity

In the last section, we examined some of the new challenges managers face. Does this mean they are spending more time on managing? Answers within the group discussion were mixed. That’s because it’s a mixed picture, observed one HR leader, who said that within her organisation, she observed some managers putting in more time and focus and others spending less time managing than they were before.

Perhaps the real focus should be on the quality of the interactions they have with their team. If managers are continuing to have more meaningful conversations and supporting their team members' work lives in a deeper way than before, this approach could be more fruitful than more regular, surface-level catch-ups.

Another time win for managers in the new virtual environment is that it can be easier to find and engage with the right person at the right time, meaning decisions get made more quickly. "I think conversations are a bit more efficient," said one HR leader. "There are people accessible to me now from home. For example, the CEO and I have a really regular catch-up where we connect on a video call. Rarely, before, would I have thought it appropriate to just walk into his office."

Nobody has nailed this yet

We're in the middle of a big experiment, and so much is unknown.

One HR leader shared that she manages 20 people but has only met two of them in real life. "Everyone's life situation is completely different, and everyone's motivation comes from different places. I think to be a great mentor, you need to figure out how to build that trust and empathy with every single member of your team. Oh, and by the way, you've got to do that and still get your day job done. It's huge. So that's why we can't possibly be nailing it yet because we're still learning."

Read More

Staying flexible about flexibility

One HR leader shares the challenges and highlights of her organisation’s transition to hybrid working

"Our previous flexible policy was called Working Differently. It was all about flexibility, but still had some limits; you still had to be in the office a couple of days a week.

During the pandemic, we established a Ways of Working group. They pulled together a Flexible First policy. We didn't want the policy to say: "You have to be in the office this many days a week, you have to do this, you have to do that." We wanted people to look at their business objectives and how their team operates, and to make those decisions locally.

We have listened to employees a lot during the pandemic, so we had lots of data. We underpinned that with lots of listening sessions.

The biggest challenge for our Ways of Working Group was convincing seven business leaders that the Flexible First policy was a good thing. Some of them were working to get people back into the office and some of them still are. So, because we had all this compelling data, I was able to make the case that Flexible First was the right thing to do.

Having someone lead the group who is able to manage those conversations and that nervousness is key. It's not just one person involved; there's representation from all of our seven businesses, from HR, our safety and wellbeing teams, and they have a direct link to our Group Executive Committee for decision making. Having someone to lead that work with integrity has been critical.

From a challenge perspective, I think we're yet to see the real successes. We're still hopeful that it's all going to implement well but we understand that it's still a change which everyone has to go through.

We are prepared to support the business with how they roll this out, and ready to go back next year with another Ways of Working survey to measure how people are feeling and make sure it's the right thing. Then we need to be ready to be flexible about our Flexible First policy. If it's not working or if we need to make changes, that would be the time. We're ready to do that by listening to employees and making sure that their feedback is being considered."

Another HR colleague shared a comment from a senior leader in her organisation. "She said it's just a big experiment. And so, we just need to work together and find our way through the experiment, acknowledge that we might not get it right first time and accept we'll continue to evolve and check on how we're doing."

How can we better support managers? Here are five practical tips

Listen, recognise that managers may be at different stages in their journey, and give them the tools to develop from their starting point

Only by listening to managers' concerns can we help them to develop the skills they need. One HR leader mentioned an article which characterises hybrid working leaders as champions, strivers, resistors and laggards. "You can really start to spot managers who fall into one of those categories," she observed.

Her organisation is starting to tailor the guidance they give to managers, so that people who are struggling and don't know where to begin can access basic starting points, while managers who fall into champion or striver categories can also develop their skills.

Encourage managers to challenge their biases

Managers may come into the office on certain days and see certain people. They should make sure they continue to delegate work and split the time they spend checking in with their teams in an equitable way.

As Stephanie Rudbeck, a Senior Director in Willis Towers Watson's Talent & Reward team says: "If I think about my experience as a manager in the pandemic, I've needed to really focus on listening in a different way. I've had to be much more disciplined about scheduling catch ups with the people I manage. And I've had to really challenge my biases as well, not overly favouring those I have more interaction with over those who I don't."

Trust and empathy lie at the heart of better interactions

As an article in Forbes explained: "Empathy has always been a critical skill for leaders, but it is taking on a new level of meaning and priority. Far from a soft approach it can drive significant business results."

People's lives have changed dramatically in the pandemic. Many have found this really challenging to their mental health, whether they're grieving, anxious about the future, or suffering from burnout. They need understanding and empathy from their managers, who should be encouraged to check in regularly, listen actively and be ready to direct people towards further emotional support, should they need it.

Managers have needed to trust team members who are working remotely throughout the pandemic. This shouldn't change now that some people are returning to the office. One way to alienate people is to micromanage them, especially after the pandemic, which required managers to take leaps of trust. People are now accustomed to working flexibly; good managers will recognise that this change is permanent.

Rethink performance measurement

Several HR leaders were concerned about how to evaluate performance in a hybrid world. As one summarised: "It's been very well documented that when people are in a virtual environment or hybrid environment that the people who aren't in front of their manager won't progress as quickly as those who are."

Managers may have to think more carefully about setting tangible goals, which are measurable whether someone works from home or in the office, suggested Angela Paul, Research Director at Willis Towers Watson.

Empower managers and their direct reports

In such a fast-changing environment, it's vital to make sure that managers and their teams have a good foundation to work from. Organisations may have changed direction in the pandemic or re-evaluated some aspects of how they work; HR leaders should make sure that everyone has a clear understanding of their organisation's purpose, values and goals, added Fran Fisher, Talent & Reward Director. With that infrastructure in place, managers and their direct reports will feel fully empowered to operate independently.

Poll responses to the question: How prepared are you for the new ways of working? - 60% We still have some way to go, 30% We are ready, 10% We aren't prepared
Poll results: How prepared are you for the new ways of working?
See you next time

Thanks so much for reading. At this time of change, we think convening to share our experiences and insights is so important. We hope it's inspired you with some new ideas to take back to your organisations.

Sources:
www.gartner.com/smarterwithgartner/are-you-a-hybrid-workforce-champion-or-a-laggard
www.forbes.com/sites/tracybrower/2021/09/19/empathy-is-the-most-important-leadership-skill-according-to-research/

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