Everyone’s imagination has been captured by the capabilities of Large Language Models over the last year or so since OpenAI released ChatGPT, attracting 100 million users within two months of launch – the fastest-growing consumer application seen so far.
This has boosted the profile and tangibility of Artificial Intelligence (AI) among business leaders and the public beyond anything that the area has enjoyed over the past 70 years of its research.
Those working at the heart of the AI industry have their own beliefs about what can and will be achieved with AI, some being concerned that AI will ‘FOOM’ (imagine a bassy explosion noise) – Fast Onset of Overwhelming Mastery – aka the ‘singularity’ – a point at which AI recursively takes control of its own development and exponentially bootstraps itself to superhuman capabilities, posing an existential threat to humanity. A concern about moving too fast has already shaken governance structures in the technology industry and catalysed political activity about regulating AI.
While AI will enable and/or cause a significant change in every industry and many decision-makers will be encouraged to embrace AI, fearing the consequences of moving too slowly themselves, what might be the consequences for the pensions industry?
Here’s a light-hearted brainstorm of how AI could play out from toothbrush-style ‘AI-washing’ of existing services (at the FOMO end) to the ‘AI takes control’ (FOOM end), plus a middle road where AI truly enhances and provides more OOMF (Outstanding Operational Machine Functionality, perhaps?) than is typically achieved.
At WTW, we have been using and thinking about AI for many years. At the last count, WTW had produced over 100 insights on Artificial Intelligence – including press releases about AIs we have developed or used, and articles with our views on the role AI may have in transforming industries, roles and risks. At our Pensions & Savings Conference last year (see video on the right, or below on a mobile device), we also spotlighted the risks that AI could pose to pension scheme members through potential developments in the IFA arena without a human-in-the-loop.
Our experience of and experimentation with using the latest generation of AI tools at WTW following the breakthroughs in generative AI are really promising in many areas. They offer the prospect of a paradigm shift in making technology more accessible, easier to integrate and providing a richer, more efficient and natural experience for those interacting with it. Where our ambitions and excitement exceed current technological capabilities, we still see a lot of opportunity and anticipate rapid improvements in the capabilities in a short timeframe.
While we’ll inevitably see some cases of AI-washing in the pensions industry, we’re confident that over time (and perhaps not that much time for those accustomed to a pensions pace) we’ll see more sophisticated and native applications of AI that truly deliver value. These advances wouldn’t have been possible without the breakthroughs in the science, efficiency and scale of computational power being applied to the area right now and will, in my view, lead to a lot more OOMF for members, trustees, sponsors and advisors.