LONDON, October 14, 2024 — Comprehensive car insurance premiums have fallen by 2% (£21) between July and September 2024, with UK motorists now paying £861 on average, according to the latest Confused.com Car Insurance Price Index in association with WTW (NASDAQ: WTW), a leading global advisory, broking and solutions company.
“The rate of premium reduction seen earlier in 2024 has abated somewhat reflecting continuing high inflation rates on some types of claim.”
Tim Rourke | UK Head of P&C Pricing, Product, Claims and Underwriting at WTW
Following a two-year-long upward trajectory in prices, car insurance premiums have now decreased for three consecutive quarters following price falls of 5% (£54) in the first three months of 2024 and 6% (£59) in the second quarter.
Car insurance premiums also recorded their first annual decrease since 2021 of 7% (£63), according to the longest established and most comprehensive car insurance price index in the UK. The index is based on price data compiled from over six million customer quotes per quarter.
| 2023 Q3 | 2024 Q3 | |
|---|---|---|
| Average Premium* | £924 | £861 |
| % Change in Quarter* | +19% | -2% |
| £ Change in Quarter* | +£149 | -£21 |
| % Change Annually* | +58% | -7% |
| £ Change Annually* | +£338 | -£63 |
Source: WTW / Confused.com Car Insurance Price Index.
*Average values rounded to the nearest whole number.
Tim Rourke, UK Head of P&C Pricing, Product, Claims and Underwriting at WTW, said: “Insurers have felt able to continue the reducing trend in premiums supported, in particular, by benign claims frequency experience for most of 2024. This reflects a basket of influences, including action on reducing speed limits, the increasing maturity of workers’ hybrid working arrangements, and consumers increasingly choosing slightly higher policy excesses to reduce their insurance costs.
“The rate of premium reduction seen earlier in 2024 has abated somewhat reflecting continuing high inflation rates on some types of claim, including total loss settlements, mixed personal injury claims and injury general damages, and claims arising from recent episodes of extreme weather.”
Most regions across the UK recorded price falls over the last three months. Drivers in Outer London saw the largest percentage decrease in the cost of comprehensive car insurance, with a quarterly fall of 4% with average premiums now costing £1,104. While most regions experienced price decreases ranging between 1% to 4%, South West England, West England and Central and North Wales bucked the downward trend where premiums remained unchanged during the third quarter.
Despite prices in South West of England remaining flat for the last three months, it continues to be the cheapest region for car insurance with average premiums at £571 (0%). Reflecting the wider national trend, car insurance premiums in Inner London fell by £47 (3%) in the third quarter. However this still remains the most expensive region with average prices at £1,357.
The West Midlands region remains the most expensive area outside of the capital, with average premiums falling by 1% (£14) in the last three months and now costing £1,068, closely followed by Manchester / Merseyside (£1,052).
| 2023 Q3 | 2024 Q3 | |
|---|---|---|
| Inner London | £1,503 | £1,357 |
| Outer London | £1,187 | £1,104 |
| West Midlands | £1,139 | £1,068 |
| Manchester / Merseyside | £1,154 | £1,052 |
| Leeds / Sheffield | £1,053 | £977 |
Source: WTW / Confused.com Car Insurance Price Index.
*Average values rounded to nearest whole number.
More locally focused data shows motorists in the Isle of Man experienced the greatest quarterly fall of 9%, making it the least expensive location in the UK with prices on average now costing £469. West Central London continues to be the postcode area with the steepest prices in the country where drivers now pay an average bill of £1,738.
Drivers aged 70 benefited from the greatest price fall compared to other age groups, seeing a 7% (£32) quarterly price drop. This reduces their average premiums to £454 and, as a result, drivers in this age band are now paying the least for their car insurance. As with the regional data, not all age groups benefited from a fall in prices during the last three months. Drivers aged 32 and between 49 to 51 experienced flat or fractional premium increases of less than 0.5%.
Steve Dukes, CEO at Confused.com comments, “Given the cost of living pressure, the number of customers shopping around and switching their car insurance each year remains at historically high levels. And it’s important that as an industry we’re highlighting the importance of shopping around to help customers save money, even with prices coming down. The insurance market today is a lot broader, with insurers expanding their product ranges and new brands coming to market, creating more choice for customers looking to find a policy that’s suitable for them at a better price.
“But with this also comes a lot of competition between insurers. And what we’re seeing is insurers investing in data and technology in order to focus on acquiring their target customers. This level of specialist data analysis is crucial for insurers to remain competitive and relevant in a very dynamic market.”
The index is compiled using anonymous data from all enquiries submitted on Confused.com. The prices used for analysis are based on an average of the best five quotes received.
The Confused.com car insurance price index has been running for more than 10 years. In this time, the price comparison market has grown significantly (80% market share), and the make-up of the UK driving population has changed along with it. We’ve been monitoring trends within the car insurance industry and have updated our method utilising machine learning techniques to one that reflects today’s UK motor market. This has resulted in an adjustment to the car insurance prices reported in our index.
Launched in 2002, Confused.com was the UK's first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying, and car finance, as well as a number of tools designed to save drivers money on motoring.
Confused.com is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
WTW’s Insurance Consulting and Technology business has over 1,200 colleagues operating in 35 markets worldwide. It is a leading provider of advice, solutions and software – primarily to the insurance industry. Its consulting services help clients manage risk and capital, improve business performance and create competitive advantage – by focusing on financial and regulatory reporting, enterprise risk and capital management, M&A and corporate restructuring, products, pricing, business management and strategy.
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