When it comes to employee communication, it's not just about getting words on paper. It's about reaching the right people at the right time with the right message, inspiring behaviour change and capturing your organisation's purpose in everything you deliver. Willis Towers Watson is here to help.
Your communication needs, covered
We partner with you to understand your business, talent and communication objectives to develop a strategic communication plan that delivers results. We support implementation with writers, in-house creative designers, project managers and production coordinators.
We support a wide range of projects including:
- Talent experience and engagement
- Employment and programme branding
- Total Rewards communication
- Wellbeing communication
- Benefits engagement and decision making
- Compliance
- and more
An impact-driven approach
Four key elements guide our approach to strategic communication:
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Strategy
We understand the drivers of behaviour change and incorporate that into our approach. We get to know your audiences and stakeholders, and what motivates them.
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Data
We use data to inform your strategy, messaging and content so that we can tailor experiences to your workforce segments. We test messaging through measurable listening strategies, enabling us to understand what's working and what isn't, and adjust along the way.
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Channels
We consider the most appropriate channels and digital tools for different populations, scenarios and times. We determine what barriers we need to consider and create effective interventions.
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Content
We develop content that elicits a reaction, drives behaviour change and engages your people. We use language, tone and style that reflects your organisation's purpose, values and culture. We take complex concepts and simplify them so that they are easy to understand – and leave the HR-speak behind.
Our people, inspiring your people
Our team of colleagues across the world is our greatest strength. We're passionate, creative and energetic. We put people at the heart of what we do. It's what allows us to create meaningful employee experiences that inspire and engage people, change behaviours and drive business success.
The bottom line
We support organisations in developing relevant and engaging communication strategies to help drive behaviour change. We have the people and the tools in place to take on any challenge, and the experience and evidence to back this up. We'd love the chance to discover what we can do for your organisation.
