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Factors shaping employers benefit strategy in India

Findings from 2021 Benefit Trends India Survey

December 8, 2021

Employers shifting priorities and the measures being considered by organisations to reshape their benefits strategy amid increasing focus on wellbeing and employee experience.
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Employee experience and personalisation drive India Benefit trends - Description below

Indian employers want an inward looking benefits strategy keeping employee experience at the center.

Panel 1: 77% of employers plan to customise their benefits strategy in the next 2 years, compared to 36% today. reshape benefit strategy amid increasing focus on wellbeing and the employee experience.

Panel 2: Wellbeing, flexibility and technology are the top strategic benefits objectives for the employers. 65% of employers focus on integrating wellbeing into the benefits package, 51% want to increase the flexibility and choice and 46% want to enhance the tools and technology to support employees when choosing and using benefits.

Panel 3: Decision-making becomes more complex as employers are pulled in different directions. 67% employers have increased focus on inclusion and diversity globally, remote working (61%) and rising costs (60%) are also among the top external influences driving benefits strategy.

Panel 4: India employers measure improvements in wellbeing as the most critical benefits outcome. Improved employee wellbeing (63%), improved employee experience of benefits (60%) and effectively managed costs and risks of benefits programmes (43%) are the top measure of success for employers’ benefits strategy.

Panel 5: Key considerations for employers: Adopt a digital strategy, innovate and listen and communicate.

About the survey. India findings are based on responses from a total of 137 employers representing 879 thousand employees in the region. The survey was conducted between May 10 and June 25, 2021.

Source: 2021 Benefit Trends Survey, India

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