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0:16
SUZANNE MCANDREW: For years, we've been talking about culture as a moment that really defines an organization's success. What we're seeing now, with so much disruption and transformation of organizations, many organizations looking to redefine, reset, refresh what the culture means, defining all the mindsets that are needed, the beliefs and the enablers, how you make it happen. And the experiences across that culture. The thing is that with culture, if you ask someone today what the culture is at your company, you probably get many different answers, right? Because no one has truly defined it beyond a vision statement on the wall.
1:07
So we believe that you have to start culture with really envisioning the future. Be bold, really think about the place you're going to be going to and what are those expectations of leaders of teams and employees to be able to live in that future as it relates to things, the ways of working, the expectations, for example, how you collaborate have to come together. Maybe it's in office in group spaces. That might be an example. So really define the future.
1:45
Then you need to think about how do you bring managers, not just HR, but this magic middle. I call them together to really help create and shape a plan to move forward with your culture. And lastly, build an activation plan that is sustainable and measurable. Sometimes, culture gets left on a PowerPoint deck or a statement on the wall. If you really envision the future, move to the two, really ask managers to be engaged in what's next, and deliver out an activation plan that you can evolve and adapt.
2:28
It has to be an adaptive culture. You will be successful.
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