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Success Story | Managing Risk

Optimizing a global manufacturer’s warranty program using data and analytics

April 7, 2025

Find out how we supported a warranty program with enhanced pricing for more accurate and reliable cost predictions.
Affinity|Risk and Analytics|Risk Management Consulting
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The warranty program challenge

A leading global manufacturer raised concerns that its extended warranty program wasn’t profitable and causing profit margin issues. Pricing was based on a limited set of factors that didn't reflect the current risk landscape, or the repair costs associated with warranty claims.

The warranty program solution

We worked in collaboration with the manufacturer, plus our Affinity Insurance team, to produce a new warranty pricing strategy and update the manufacturer’s management information systems, tailoring different elements to the needs of the business. The solution included the following elements:

  1. 01

    Sophisticated pricing model

    Using a model which leveraged both historical data and advanced analytics, we were able to set rates more accurately which helped bring the loss ratio closer to the rate the business required. The model worked worldwide, producing tailored pricing for more than 100 individual countries.

  2. 02

    New pricing calculator

    To enable the manufacturer to apply the new rates easily, we worked together to develop a new rating structure it was comfortable with and could deploy globally. This allowed the manufacturer’s team to quickly calculate customer-specific rates based on the new model.

  3. 03

    Dashboard and data pipeline integration

    We created a comprehensive dashboard providing ongoing monitoring of the warranty program's performance, displaying real-time data against historical benchmarks.

The warranty program outcome

The implementation of the new pricing model and management tools had a significant impact on the manufacturer’s warranty program, delivering:

The dashboard enabled the manufacturer to continuously monitor performance of the warranty program and make informed decisions based on up-to-date data and comparing predicted performance against actual emerging experience. It was able to show claims mitigation measures could improve the loss ratio for the warranty program by 30%.

The new pricing model successfully identified areas where the manufacturer needed to make changes to bring the loss ratio in line with targets.
The pricing model demonstrated a high rate of accuracy, significantly improving the reliability of warranty cost predictions.
We conducted extensive training sessions with the manufacturer’s data engineers, ensuring they were fully equipped to manage the new system and use the data pipeline effectively.
With the new tools and training provided, the manufacturer’s team was better equipped to manage the warranty program more efficiently, providing ongoing optimization and adjustments as needed.
The model showed a strong correlation between product failure and climatic conditions, leading the manufacturer to look at isolating the individual components involved in failures to feed into future design proposals.

Ready to take more control and get more value from your warranty program? Request a demo of our in-house solutions or speak to our actuarial specialists today.

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