2023 Benefits enrollment communication trends
Putting your benefits in the spotlight they deserve requires the right communication. Use your benefits enrollment communications to show employees that your benefits are a differentiator and highlight how they’re a valuable part of the employee experience.
Health and retirement benefits are growing in important as attraction and retention tools.1
Retirement Plan: In 2010 25% of survey participants stated a retirement plan was an important reason to join a company and 41% said it was an important reason to stay. In 2022 47% said it was an important reason to join a company and in 2022 60% say it is an important reason to stay.
Healthcare Plan: In 2010 32% of survey participants said a healthcare plan was an important reason to join a company and 50% said it was an important reason to stay. In 2022 48% said it was an important reason to join a company and 60% said it is an important reason to stay.
More than half of employers (52%) have taken action to enhance the enrollment experience, while another third (34%) are looking to do so.2
Employers have established themselves as a source of support – so while you have your employees’ attention, what should you do with it?
Highlight the benefits and programs you have that support Diversity, Equity & Inclusion (DEI). 84% of companies are citing a greater emphasis on DEI.3
Employees want choice in how they learn about benefits offerings. In 2022, 70% of employers are expanding the tools they have to help employees make smart enrollment decisions; and 84% plan to in 2023.4
2 in 5 employees are expected to work remotely in the future. Be sure you’re meeting employees where they are, no matter the location, time of day, or what device.5
1 2022 Global Benefits Attitude Survey
2 2021 Employer Survey Emerging from the Pandemic
3 WTW 2022 Reimagining Work and Rewards Survey
4 2021 Best Practices in Health Care Survey
5 WTW 2022 Emerging Trends in Healthcare Survey, US
| Title | File Type | File Size |
|---|---|---|
| Benefits Enrollment Communication Trends | .1 MB |
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