Client Story
Discover how Citizens bank keeps their employee value proposition front and center during benefits enrollment.
Our employee value proposition at citizens really does support the entire colleague.
So when we think about bringing our EVP into enrollment and ensuring that our colleagues have all of the tools and resources that they need, we really have a strategic approach to reach our colleagues through multiple modalities.
Our sort of the end goal of that strategic approach is really to drive our colleagues to a centralized location where they can have access to all of the information that they need to make the most educated decisions, not only about what they're going to make during annual enrollment, but how they're going to use those tools and resources as year long support for themselves and their families.
