How Citizens Bank tailors the benefits enrollment experience through personalized wellbeing

Transcript

But one of the greatest benefits of this is the visibility into the benefits and tools that they don't even know exist. So if we have colleagues who use annual enrollment, it's sort of the one time that they have their benefit interaction here, gaining visibility into our entire collection in a click to access opportunity.

That's been a really tremendous way for us to enhance that enrollment experience, make it simple, and also create that greater visibility into our total employee value proposition.