“AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
Paul Evans | Director, New Business, Technology, Media and Telecommunications (TMT), at Willis
NEW YORK, March 26, 2025 — Willis, a WTW business, has announced that it is now offering AdWrap, a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors. This innovative program provides a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S.
AdWrap simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs. By leveraging content spend, the program offers pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses. Key features of AdWrap include:
“We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” said Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), at Willis. “AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
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