Employee Value Proposition

At WTW, we help employers deliver on their employee value proposition (EVP) through their employees’ lived experiences.  

Fundamentally, people are seeking connection and contribution through work. The employee value proposition is the engine that drives your employee experience (EX). From articulation to activation, we take an integrated approach by bringing together the parts of the employee experience into one consistent, coherent and measurable EVP. We also align the goals of the organization and the expectations of its people. 

What is an employee value proposition?

An employee value proposition is the architecture of everything that the employee experiences that makes that employer unique. It’s informed by business and talent needs, serving as a driving force for specific outcomes within an organization. It sets expectations and shapes culture, whether intentionally designed or not. The EVP enhances employee motivation, job satisfaction, loyalty and commitment to the organization, thereby boosting engagement, motivation and retention. 

As employee expectations have evolved, so has the EVP, transitioning from a transactional give/get relationship to one that prioritizes differentiating lived experiences. This paradigm shift recognizes that the overall experience and value employees derive from their work environment are crucial in shaping the employer-employee relationship.   

We build a complete employee value proposition, not just a brand

An effective employee value proposition can drive business goals and help mitigate business risk. 

An EVP should be informed by business and talent needs to drive immediate and future business goals and mitigate business and people risks.

• Business needs: as articulated in your business strategy, priorities, purpose, mission, vision, values
• Talent needs: identified through employee listening (e.g., survey results, focus groups, executive interviews), talent competitor analysis, industry and wider market environment and trends

An employee value proposition should be aspirational while also representing what makes your organization different and special. A differentiated EVP is:

1. 

   Distinctive

   Standing out from your competitors by providing a differentiated experience

2. 

   Relevant internally

   Providing meaning to employees and resonating with their daily experience

3. 

   Appealing externally

   Speaking to the hearts and minds of the talent you want to hire

4. 

   Sustainable

   Has staying power to deliver on the desired experiences now and in the future

5. 

   Targeted

   Focusing on the behaviors you need to deliver business performance

6. 

   Global

   Connecting with employees across geographies

To effectively shape and enhance the employee experience, there are some key elements that you should incorporate into the construct of your EVP.

Our EVP construct

An image of five overlapping circles. From smallest to largest, they are labeled statement, mindsets, behaviors, enablers and outcomes. The smallest circle is labeled EVP Statement: Articulates the company's why. Followed by EVP mindsets: The key beliefs that deliver the desired employee experience. Followed by EVP behaviors: The behaviors and actions that need to be present within the organization to deliver on the EVP mindsets. Followed by EVP enablers: The programs, policies, processes and practices that need to be aligned to drive EVP behaviors and deliver on the EVP mindsets. Followed by EVP outcomes: The culture and the lived employee experience your EVP delivers.

To effectively shape and enhance the employee experience, employers should consider these elements in the construct of the EVP.

What you risk without an effective EVP: 

• Missed financial targets 
• Low customer satisfaction 
• High talent turnover 
• Poor leadership pipelines 
• Difficulty recruiting critical talent and skills
• Low productivity levels 
• High employee sick days and operational costs

Why work with us

Our clients are seeing and benefiting from a clearly defined and well-executed EVP, delivering on the desired employee experiences that ultimately drive exceptional financial performance. Our research shows a direct correlation between strong financial performance and having a strong EVP and EX. 

People outcomes

Business outcomes*

*Over three years

Source: WTW Global High Performance Normative Data

Helping employers understand, define and improve their employee experience isn’t just what we do; it’s why we do what we do. What you can expect: 

• Insights on what attracts, motivates and retains people 
• Global and local context on how you’re performing against your talent competitors 
• Practical guidance that makes an impact 
• Immersive and award-winning storytellers
• Real and relevant experience and a love for what we do

We transform tomorrows. Authentic. Curious. Bold.