Skip to main content
What can we help you find?
main content, press tab to continue
Service

The Affinity Technology Platform (ATP)

Our Affinity Technology Platform (ATP) is the cornerstone of Willis Towers Watson Affinity’s end-to-end InsurTech solutions. Developed and owned by us, ATP is a no code, cloud-hosted policy and claims administration system. It is highly configurable, enabling our clients to seamlessly deliver tailored, comprehensive Affinity insurance programs direct to their end-customers.

Contact Us

ATP is founded on two key pillars:

Knowledge
Knowledge

Our expertise comes from over 100 distribution agreements with financial institutions, mobile network operators, retailers, utilities and car manufacturers and dealers right across the globe.

Knowledge
Technology

Our expert technology teams continually push the boundaries to develop new ways of delivering Affinity insurance products efficiently whilst improving customer experience.

Discover ATP’s capabilities in under 2 minutes.

Affinity Technology – Creating Customer Value

How it works

ATP primarily integrates with our clients’, insurers’ and third-party suppliers’ own platforms to create a digital ecosystem that delivers Affinity insurance programs through one single platform.

It provides a streamlined user experience...

End-customers have access to an extensive range of insurers, products and prices all in one place, with a simplified purchasing and claims administration process that supports multiple languages and currencies.

and supports superior client performance...

Our clients have complete ownership and visibility of their Affinity insurance programs across their entire product portfolio and geographically dispersed operations. ATP’s reporting capabilities allow clients to easily understand their customers’ needs and key market trends for more informed decision-making and enhanced program performance.

Our checklist for ATP’s top capabilities include its ability to provide:

  • Modular and configurable solutions
  • Multi-country scalability
  • Multichannel distribution
  • Management information (MI)

Related Services

Affinity InsurTech Solutions for the Automotive Industry

The automotive industry is facing disruptive innovation as ever-increasing research and development (R&D) costs, investments in new technology and falling demand are having a major impact on profitability. Car manufacturers and dealers are looking at alternative ways to boost profits, such as the sale of insurance alongside vehicle sales.
Affinity InsurTech Solutions for Energy Utilities

The energy utilities industry has been long steeped in intense competition, high customer attrition and soaring acquisition costs. The increase in demand for more energy-efficient solutions and the development of the ‘connected home’ has created a new wave of industry disruption, magnifying the challenging market conditions and making essential for energy utilities to identify alternative ways to boost profits.
Affinity InsurTech Solutions for Financial Services

The financial services industry has certainly been rocked in recent years with digital transformation emerging as the main culprit. This has opened the door to new non-traditional market entrants including FinTech corporations targeting profitable segments of the financial services value chain, placing additional pressure on traditional players to innovate in order to remain competitive.
Affinity InsurTech Solutions for Mobile Network Operators

Mobile network operators (MNOs) are currently facing fierce competition. This coupled with the acceleration of 5G, the expansion of the internet of things (IoT) and a constantly evolving regulatory environment, creates a highly challenging climate where profit margins are ever tighter. MNOs need to enhance their product offering – and increase their bottom line.
Contact us