Data science is a tool that when used in the right way, can truly benefit the way a business utilises data, but when done incorrectly, can pose some real challenges, and even risk.
As a data rich industry, insurance is bursting with more opportunities than most sectors to use data and analytics to improve business performance and customer experience. Many insurers have taken steps in this direction - some very successfully, some less so.
So, what is it that makes the difference between successful and unsuccessful integration? In this series, we discuss what we are seeing across the market.